Dan Lewis

Course Director

School of Digital, Technologies and Arts

Dan is the Course Leader for Industrial Design: Product and Transport Design at Staffordshire University. Dan has years of industry experience developing products for some of the UK’s largest retailers. He has travelled extensively across Europe and the Far East to work with suppliers, ensuring the products he brings to market are best in class.

Dan has continued to develop the Industrial Design course to ensure that our graduates leave with skills that match the high expectations of employers. Dan has developed new and improved modules which incorporate teaching of the latest software and fully exploit the use of rapid prototyping and VR.

Dan’s PhD and research focus on Emotional Design which considers how products affect their users, what makes an individual buy one product over another, and our connection with the things we own. Dan’s research aims to expand the current knowledge of Emotional Design and develop a method or toolkit that helps embed Emotional Design considerations within the design process.



Academic qualifications

Bachelor of Arts, First Class Honours, Product Design
PGChpe (Post Graduate Certificate of Higher and Professional Education)

Fellow Higher Education Academy


Emotional Design, New Product Development, Manufacturing & Materials, 3D Visualisation, Commercial Knowledge, Ideation, Visualisation, Sketching, Rapid Prototyping.

Top 250 Young University

Times Higher Education Young University Rankings 2020

Top 15 for Teaching Quality

The Times and The Sunday Times Good University Guide 2021

Top 15 for Social Inclusion

The Times and The Sunday Times Good University Guide 2021

Midlands University of the Year

Midlands Business Awards 2020