Dan Lewis

Course Director

School of Digital, Technologies and Arts

I’m the Course Director for Design and Course Leader for Industrial Design: Product and Transport at Staffordshire University.

As Course Director for Design, I manage staff on a range of courses including Architecture, 3D Designer Maker, Ceramics, Surface Pattern, Fashion and Industrial Design. I look for opportunities for students to collaborate across courses on live projects, competitions and partnerships with industry.

I have years of industry experience developing products for some of the UK’s largest retailers and have travelled extensively across Europe and the Far East to work with the manufacturers of my products.

In my role as Course Leader for Industrial Design, I’ve developed the Industrial Design course to ensure that our graduates leave with skills that match the high expectations of employers. I’ve created new and improved modules which incorporate teaching of the latest software and fully exploit the use of rapid prototyping and VR.



Academic qualifications

Bachelor of Arts, First Class Honours, Product Design

PGChpe (Post Graduate Certificate of Higher and Professional Education)

Fellow Higher Education Academy


  • Emotional Design
  • Furniture Design
  • New Product Development
  • Manufacturing & Materials
  • 3D Visualisation
  • Commercial Knowledge
  • Ideation
  • Visualisation
  • Sketching
  • Rapid Prototyping

Research interests

My PhD and research focuses on Emotional Design, primarily considering furniture. Emotional Design considers how people connect to products because of the way they look, what they do, and what they mean to us. Understanding this in detail allows us as designers to create products that will connect with consumers on a deeper level, also extending the products life. Mu research aims to expand the current knowledge of Emotional Design and develop a tool or process that helps Furniture Designers embed Emotional Design considerations within the design process.

UK University

StudentCrowd University Awards 2022

for Job Prospects

StudentCrowd University Awards 2022

for Student Satisfaction

Complete University Guide 2022

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

for Course Content

StudentCrowd University Awards 2022

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021