Joshua Ferguson


School of Digital, Technologies and Arts

Josh is a Lecturer on the Esports course at Staffs, as well as being lead for Level 6 students during their final year of study. Specialising in Broadcasting and Business modules, Josh has had experience working within key business developmental roles before moving on to the lecturer team and working on his PgCHPE.

I’m a lecturer and project manager, with a background in business development and esports. I’ve been deeply invested in the esports ecosystem for years, starting as a fan and watching too many Dota 2 tournaments, before moving on to attending and volunteering at several events and progressing into and through Higher Education and teaching qualifications and join the teaching team here at Staffs!

In June 2022 I was offered the role of Level 6 lead, which will see me working to enhance the curriculum and the experience get on their final year of study and making sure that they are as equipped as possible to exceed outside of their study.

Academic qualifications

Post-graduate Certificate in Higher and Professional Education (current), Staffordshire University

BA (Hons) Esports, Staffordshire University

Fundamentals of Digital Marketing, Google Garage/Open University


  • Event Broadcasting
  • Live Streaming
  • Events Management
  • Experiential Marketing
  • Social Media
  • Analytics
  • Business Systems
  • Employability

Research interests

Esports Sponsorships

Esports Broadcast Technology

Esports Branding Culture

Technology in Esports Performance

Traditional Sports partnerships in Esports

Esports Copyright Law

Enterprise and commercial interests

I’ve worked extensively with corporate entities in developing their business structures and accustoming to the new digital world we work in. Currently focused on outreach and academic research into a range of topics.

We recently visited Charles University in Prague to venture into the cross-discipline nature of Esports and traditional sports.

UK University

StudentCrowd University Awards 2022

for Job Prospects

StudentCrowd University Awards 2022

for Student Satisfaction

Complete University Guide 2022

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

for Course Content

StudentCrowd University Awards 2022

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021