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Dr Ying-Ying Law

  • Job title: Lecturer
  • Department: School of Computing and Digital Tech

Background

I am a lecturer in Games Studies (School of Computing and Digital Technologies, Games and Visual Effects) at Staffordshire University. I am the course leader for Games PR and Community Management and I am also the module leader for several modules for the BA (Hons) Esports and MA (Hons) Esports course (School of Business, Esports).

I used to be a competitive Hearthstone player, but now I’ve adapted into the role of an esports event manager and tournament organiser to promote the growth of competitive gaming communities. I have experience organising various competitive gaming tournaments (from Super Smash Bros. Melee, Hearthstone, Overwatch, League of Legends, Rocket League and more), as well as teaching and supervising students to run their own esports events, as part of their assignment, and in collaboration with external partners (such as Digital School House and Fête Smash).

I also enjoy baking and challenging students to seasonal bake-offs during term-time.

Publications

Law, YY., and Jarett, J. (2019) More Than a Tournament: Grassroots Play and Participation at Esports Events. Proceedings of the UCI Esports Conference 2019.
Law, YY. (2018) Meta-Gaming in Competitive Hearthstone: Heroes of Warcraft. Proceedings of the DiGRA 2018 Conference: The Game is the Message.
Law, YY. (2016) The Travelling Gamer: An Ethnography of Video Game Events, PhD Thesis, University of Salford.
Law, YY. & Crawford, G. (2015) 'Play' in E. Rothenbuhler (Eds), International Encyclopedia of Communication Theory and Philosophy, Wiley-Blackwell (2000 words).