Funding for Entrepreneurs Masterclass


The need for finance is one of the biggest realities in the life of an entrepreneur. While it is possible to build a successful business without outside financing, this is generally not the case for most scalable businesses.

This masterclass addresses this critical cash issue and explains the step-by-step process entrepreneurs should follow. The process includes identifying suitable funding sources and taking appropriate steps to attract relevant capital providers.

So whether you are a novice, newly established or experienced entrepreneur, this masterclass can help you gain new knowledge or enhance your existing experience in this field.


Course overview

This 2-hour masterclass will cover:

  • Why funding?
  • Cash vs. other financial indicators
  • Funding types – Grants, Equity, Debt
  • Equity investors – angels, VCs
  • Funding stages
  • Funding amount calculation
  • Debt financing
  • Tactics for equity funding
  • Company valuation used for funding
  • Required legal documentation
  • The journey from initial thought to closing the funding round 


Course aims

Gain skills:

  • Understand how to decide the funding amount
  • Learn how to value a company
  • Get important tips about how to approach investors

Gain knowledge:

  • Understand the different funding types
  • Differentiate between key financial indicators
  • Learn about several funding sources available to founders
  • Identify relevant legal documents
  • Understand funding rounds and process



  • The learning can help a company survive when incoming cash as revenue is either not yet a reality or is not enough to manage the cash requirements of a business.
  • Create growth opportunities for an otherwise small business.
  • Learners can create jobs by pursuing their dream of starting a company and growing it over several years.
  • Some skills learned through the session will be transferable across departments and across industries.



On completion of this masterclass, learners will receive a Certificate of Attendance.


Progression pathway

Learners can go on to taster sessions for accredited 1-2 day CPD programmes, micro-credentials and 1 year fully funded MSc Entrepreneurship programme.



The Staffordshire E-Skills & Entrepreneurship Gateway (SEGway) is part funded by the European Social Fund.

Delivery method
Distance learning
MS Teams

2 hours

Start date

Coming soon 

Certificate of Attendance

Entry requirements

This training course is exclusively available to businesses with a maximum of 250 employees (SMEs) based in Stoke-on-Trent and Staffordshire, as well as students and graduates living or working in Stoke-on-Trent and Staffordshire.


This course is free to all businesses with a maximum of 250 employees (SMEs) based in Stoke-on-Trent and Staffordshire, as well as students and graduates living or working in Stoke-on-Trent and Staffordshire. 


Sunil Oberoi

Senior Lecturer

How to apply

To apply for this course, please email

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