Cameron Vanloo

Course Director - Esports

Staffordshire University London

I am Course Director for Esports , with a background in business development and coaching having previously worked with a range of teams across Europe. Including Northampton town, Nerd rage.

I started coaching at age 15 originally within KS1 and KS2 sports coaching working on sports pedagogy and development before building up my coaching portfolio into senior level development within rugby, football and disability sport. After getting injured I moved into competitive gaming firstly playing magic the gathering reaching multiple top 64 at national events and placing 4th and representing Wales. Within this time I developed many rosters and worked alongside teams across many ERL division 2 level.

Academic qualifications

MSC International events management (University of Northampton)

BSC sports studies (University of Northampton)

BA Accounting (University of Northampton)


  • Coaching and development
  • Sports management
  • Sports pedagogy
  • Business management
  • Entrepreneurship

Research interests

  • Player development within esports
  • Coaching development
  • Holistic management
  • Esports education
  • Grass roots esports development



  • Contemporary issues
  • Ecosystems
  • Esports context
  • Building teams
  • Content creation
  • On Air Talent
  • Esports project
  • Analytics
UK University

StudentCrowd University Awards 2022

for Job Prospects

StudentCrowd University Awards 2022

for Student Satisfaction

Complete University Guide 2022

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

for Course Content

StudentCrowd University Awards 2022

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021