Cameron Vanloo


Digital, Tech, Innovation & Business

I am a lecturer in esports , with a background in business development and coaching having previously worked with a range of teams across Europe. Including Northampton town, Nerd rage,

I started coaching at age 15 originally within KS1 and KS2 sports coaching working on sports pedagogy and development before building up my coaching portfolio into senior level development within rugby, football and disability sport. After getting injured I moved into competitive gaming firstly playing magic the gathering reaching multiple top 64 at national events and placing 4th and representing Wales. Within this time I developed many rosters and worked alongside teams across many ERL division 2 level.

Alongside this I am an active member and community manager for the esports research network and provide guidance and support for a range of external projects which are listen on my LinkedIn.  

Professional memberships and activities

  • Member of the international federation of esports coaches
  • Member of the esports research network.

Academic qualifications

MSC International events management (University of Northampton)

BSC sports studies (University of Northampton)

BA Accounting (University of Northampton)


  • Coaching and development
  • Sports management
  • Sports pedagogy
  • Business management
  • Entrepreneurship

Research interests

  • Player development within esports
  • Coaching development
  • Holistic management
  • Esports education
  • Grass roots esports development



  • Multidisciplinary teams
  • Managing a digital world
  • Global esports
  • CSR
  • Analytics for industry
  • Final year project


Vanloo, C., 2022, November. Understanding Esports Coaching Experiences: An Evaluation of Educational Activities Associated with High Performance Coaches and Their Development. In BOOK OF ABSTRACTS (p. 181).

in the UK for Quality Education

Sustainable Development Goal 4, Times Higher Education Impact Rankings 2023

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021