Emily Whitehead

Consultant / Entrepreneur in Residence

School of Justice, Security and Sustainability

Managing Director of Emily Whitehead Ltd

I run my own business consultancy & training company and am a business trainer specialising in marketing, digital marketing, strategy, staff training & business planning. With 20 years experience in training and marketing, I work with a variety of private clients from micro business owners to large national organisations as well as delivering a range of funded business programmes around the UK. I am and have been a panel member the Environmental Quality Mark, Staffordshire Leader Programme and the new Micro Business Awards.

I also run a micro business community providing easy access and affordable business support and networking for micro business owners across the UK. I am also an accredited assessor for the EQM, supporting businesses to become as sustainable as possible for a Net Zero future.

Before running my first business in 2006, I was a Regional Manager and National Trainer in the Pharmaceutical industry in delivering sales & marketing training and with responsibility for a large part of central England. My first business was running an award winning, eco holiday accommodation.

Professional memberships and activities

ACIM (Associate Member of Chartered Institute of Marketing)

Member of the Digital Marketing Institute

Accredited Assessor for the EQM

EiR Staffordshire University

Academic qualifications

BA (Hons) in European Cultural Studies and French

A Levels (French, History, Environmental Science)

GCSEs (11)



Business Planning & Strategy

Business Capacity Management

Marketing & Digital Marketing Strategy and Implementation

Marketing Training

Brand Development and Communications



Research interests

Marketing Culture & Development

Micro Business/Entrepreneurship/Start Ups

Brand Development and Business Culture

UK Tourism & Visitor Economy sectors

Enterprise and commercial interests

Delivery of training and consultancy/business advice for range of ERDF programmes

Sustainable Business Facilitator and Assessor (EQM)

Network Coordinator & Micro Business Mentor

Accredited Staffordshire Skills Hub Trainer

in the UK for Quality Education

Sustainable Development Goal 4, Times Higher Education Impact Rankings 2023

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021