Campaigns Coordinator

Students' Union

Maxie is a non-binary content creator and social media manager, with a background in community management. Their main areas of interest include representation and non-endemic brand marketing in esports.

I’m a cosplayer, content creator and part-time lecturer of Esports and Games PR. My academic and work experience centre around marketing, influencer strategy and community management. Over recent years, I have worked in marketing for a variety of organisations, from an innovative PR startup to a top income charity, while developing my brand and building my social media presence to a following of over 200,000.

Academic qualifications

  • PGCE in Post-Compulsory Education & Training (specialising in media and games), Staffordshire University
  • MA in Esports (specialising in community management), Staffordshire University.
  • BA (Hons) in Cartoon & Comic Arts (specialising in marketing and design), Staffordshire University.


  • Culture and community management
  • Governance in esports
  • Social media and digital marketing
  • Representation in esports
  • PR and conflict resolution
in the UK for Quality Education

Sustainable Development Goal 4, Times Higher Education Impact Rankings 2024

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021