Ian Bayley

Senior Lecturer

Digital, Tech, Innovation & Business

Ian is a Senior Lecturer and an award leader for the BA (Hons) Professional Sportswriting and Broadcasting degree. He previously worked in Sports PR, Sports Journalism and News Journalism (with experience in print, online and broadcast). His interests include the relationships between sport and the media

I have over 15 years' experience of working in Higher Education and, prior to that, 25 years in News and Sports Journalism and Sports PR.

My education skills include teaching, tutoring, award planning and management, course and module development, student support, and online learning.

My focus is on bringing industry-standard skills into courses and modules via a modern and relevant curriculum development and inspiring students to get the most from their University learning journey.

I hold a Postgraduate Certificate (with Distinction) in Higher Education (PGCHE), am a Fellow of the Higher Education Academy (FHEA) and also a Member of the Chartered Institute of Public Relations (MCIPR).

Professional memberships and activities

Member of the Chartered Institute of Public Relations

Fellow of the Higher Education Academy

Academic qualifications

  • Postgraduate Certificate in Higher and Professional Education, Staffordshire University.
  • NCTJ Diploma in Journalism

Enterprise and commercial interests

I work in partnership with the Professional Footballers’ Association to deliver an education programme at the University.



Sports Writing (Print)

Sports Writing (Online)

Web Development

Sports Broadcasting

Media Law

Sports Governance

Column writing

Sports PR

Independent Projects

in the UK for Quality Education

Sustainable Development Goal 4, Times Higher Education Impact Rankings 2023

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021