Josie Morris MBE

Mentor, Managing Director at Woolcool

Justice, Security and Sustainability

Josie is MD at Woolcool, a UK based, 2nd Generation, family business founded by her mother in 2009. Woolcool are leading innovators in their sector, producing insulated packaging using Sheep Wool, providing a sustainable alternative to Polystyrene. They achieved B Corp certification in 2020, promoting business as a force for good, an ethos the company is passionate about, ensuring that both people and planet are taking into account when making business decisions. Josie is an leading advocate for creativity, diversity and the development of strong cultures within businesses. In 2021 she was awarded an MBE in The Queen's Birthday Honours List for services to Manufacturing and the Environnment.

As well as being involved in the BBIA for the past 3 years, she also sits on the Staffordshire Chambers of Commerce Council, is a champion of Small to Medium Business Enterprises for the ICC and is currently one of DiT Export Champions. She also sits as a trustee for a number of charities in the area.

Academic qualifications

Master of Arts (M.A.), ClassicsMaster of Arts (M.A.), Classics, University of Birmingham

Bachelor of Arts (B.A. Hons), Classical Literature & Civilisation, University of Birmingham


  • Sustainability/ESG/CSR
  • People management/team engagement
  • Innovation/Creation
  • Problem Solving
in the UK for Quality Education

Sustainable Development Goal 4, Times Higher Education Impact Rankings 2024

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021