Richard Mellor

Senior Lecturer

Digital, Tech, Innovation & Business

Richard is a graphic designer and multi-award winning Digital Creative Director with a specialisation in new media. His main area of interest is the application of augmented reality across all aspects of visual communication. He has a proven track record for team leadership and creative resource management. He is an industry commentator on all matters relating to new media, design and advertising, has an extensive portfolio of national and international clients and an in depth awareness of current trends in interactive media.

Having worked in the design industry for over 30 years, Richard has amassed a wealth of experience in the areas of corporate branding, digital design, online marketing, visual communication, production and development of cutting-edge new media and advertising content for clients including Getty Images, Microsoft, Mars Confectionery, P&O, EMI, Virgin Records, Letraset, Adobe, Coca-Cola, British Film Institute, Mitsubishi Motors, and Aardman Animation.

Graduating with a degree in Visual Communications, he started his career as a Graphic Designer at Sutherland Hawes before eventually joining Pentagram Design – where he continued to apply his talent to all aspects of corporate identity and design-for-print for the likes of IBM, London Transport and Gallahar Tobacco.

Eventually, client demands lead to the launch of Mellor Design - catering for the needs of P&O Developments, EMI, Virgin Records, Finnish Institute, British Film Institute, Allen & Overy, Letraset, Artemide Lighting, and the NMB Postbank Group. The additional launch of an Interactive department drew Richard more towards the evangelistic learning ground of Multimedia. Increasing client demands for ‘rich media’ solutions, led Richard to broaden his expertise to include animation, sound design, interactivity, and cutting-edge hypermedia technologies.

Hyperinteractive was launched to accommodate interactive and emerging technology projects for an what has become an envious array of national and international blue-chip clients.

Richard Mellor on Behance 

Professional memberships and activities

Member of British Design & Art Direction

Academic qualifications

BA, HEA Fellow


History of Visual Communication

Colour Theory and Practice

Photography and Art Direction


Computer Generative Art and Design

Augmented Reality

Research interests

Augmented Reality

UI/UX Design

Enterprise and commercial interests

I have extensive experience of working with both UK and International partners.


Visual Communication

Ideas Generation

Visual Application

Creative Practice in Context

Visual Exploration

Professional Practice

Design Futures

Postgraduate supervision

I work extensively with postgraduate students as an MA supervisor.

in the UK for Quality Education

Sustainable Development Goal 4, Times Higher Education Impact Rankings 2023

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021