Kathryn Taylor

Job Title and Responsibilities

Lecturer in Marketing, Staffordshire Business School
Course Leader for Chartered Institute of Marketing (CIM)
Careers, Placements and Employability Coordinator for Staffordshire Business School

About me

A background in Training and Assessing in Digital Marketing and Digital Media. Have worked on several Digital Marketing projects, consulting in strategic decisions for SME’s, building links with businesses who I have stayed connected to, encouraging workplace opportunities for students.

Qualifications

MSc Digital Marketing Management (2019)
TAQA Assessor in Occupational Competency (2016)
BA (Hons) Events Management (2013)

Professional Memberships and Activities

Member and Tutor of the Chartered Institute of Marketing (CIM)
Member of the Academy of Marketing
Member of the Association of Internet Researchers

Expertise

Digital Marketing Strategy and the impact on business operations, the evolution of marketing metrics and how they inform personalisation and techniques in preparing for the workplace post education.

Enterprise and Commercial Activities

Leading a Digital Marketing Strategy project with the Mitchell Arts Centre, Stoke-on-Trent as an industry associate.

Research Interests

Currently studying for a Postgraduate Certificate in Higher Professional Education (PgCHPE), researching teaching techniques for HE and exploring research methods. I am interested in the impact of commercialisation on consumer lifestyles and behaviours and how this informs marketing strategy.

Current teaching

Marketing Metrics, Strategic Digital Marketing, Work Placements

Contact

Kathryn Taylor MSc BA (Hons)
Staffordshire Business School,
Room LW122, Ashley 2 Building, Leek Road
Stoke-on-Trent, ST4 2DF, UK

LinkedIn kathrynstaylor/
t: (0)1782 294675
e: Kathryn.Taylor@staffs.ac.uk
twitter: @kattayloruk