Digital Marketing Masterclass

This masterclass introduces learners to digital marketing. Participants will gain a greater understanding of the digital marketing tools available to all businesses.

Course Overview

This masterclass will cover:

What is Digital Marketing?
Its benefits over Traditional Marketing
Examples of the impact of digital marketing
Key Digital Marketing objectives for businesses
How to target and understand your customers (the basics)
The importance of the customer journey and user experience, plus its impact on sales and profit
The key components of Digital Marketing
Useful Digital Marketing tools for all-sized businesses
An intro to Search Engine Optimisation (SEO) (Local, National and International)

Course Aims

Skills gained:

Effective communication
SEO basics
Digital marketing objectives and goals
Creativity and problem-solving
Adapting to new technologies

Knowledge gained:

Customer journeys and how to target them
Tools for digital marketing
Impact of digital marketing
Digital marketing overview

Benefits

The learner will leave the session with:

Up-to-date tools for digital marketing
Knowledge of traditional marketing
The right soft skills to communicate your brand
Expert fundamental knowledge to support your business
Pathways to work in marketing

Award

On completion of this masterclass, learners will receive a Certificate of Attendance.

Funding

The Stoke-on-Trent Higher Skills Accelerator is fully funded by the UK Shared Prosperity Fund in partnership with Stoke-on-Trent Council and offered free of charge to each participating organisation.

Delivery method: On campus
Location: Stoke-on-Trent campus
Duration: 2-4pm
Start date: 15 May 2024
School: Justice, Security and Sustainability
Award: Certificate of Attendance

Entry requirements

This masterclass is open to anyone who is 18 years old and over and meets the following criteria:

Employed for one hour or more of paid work per week (including those temporarily away from work because they are sick or on holiday).
Temporary and permanent employees who are on fixed-term contracts or agency temping.
Self-employed people.
People on government-supported training programmes, engaging in any form of work, work experience, or work-related training.
People on maternity or paternity leave.

Cost

This course is free to all learners who meet the criteria above.

Staff

Paul Dobson

Senior Lecturer

Senior Lecturer for over ten years, specialising in digital and strategic marketing. This includes Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), inbound and outbound Marketing, social media and influencer marketing.

Paul's profile

This masterclass reignited our love for the world of digital marketing

This masterclass, led by Paul Dobson, reignited our love for the world of digital marketing and allowed us to reflect on how far we have come as a team to build our social media presence whilst gifting us with further insightful knowledge, such as utilising ESPs through storytelling. We are confident that Swan will only get bigger and better by increasing our brand presence on social media.

Swan Products Limited

How to apply

To apply for this masterclass, please email employers@staffs.ac.uk.