Tourism and Event Management

Unique course

Delivered in partnership with Alton Towers Resort

Paid work experience

Complete 20 weeks of work experience at Alton Towers Resort

Opportunity to top up

In your third year to a BA (Hons)

Grab the chance to become an expert on a fast-evolving industry.

Do you want to be a part of a team that creates life-changing experiences for millions of people across the country? Our Visitor Attraction and Resort Management foundation degree puts you in the driving seat in an industry that is adapting to new and challenging global events.

On our unique course, you will not only benefit from the knowledge of expert academics within the University, you’ll be guaranteed a 20-week paid placement in retail, hotel and park operations with Alton Towers Resort, part of the Merlin Entertainment group. This combination of industry pioneering academic delivery and real-world practical experience will give you the skills, contacts and expertise you need to launch a career when you finish studying.

As well as gaining a foundation degree In Visitor Attraction and Resort Management, you graduate with the chance to top up your qualification to a BA (Hons) degree, with just an extra years study.

The Catalyst Building

New-for-2021 we are launching our brand-new teaching development: The Catalyst building. This new building will combine new technologies with dynamic learning spaces and will be used to launch the careers of the next generation of Staffordshire Business School students.

Networking and business collaboration are key to the buildings objective, with drop-ins from industry employers, as well as an open plan social and food zone that create a casual, yet professional atmosphere. Every day will offer the opportunity to make life-changing connections.


Staffordshire University Business School Alumni Experience

Staffordshire University Business School Alumni Experience


Jess Oliver, Staffordshire Business School graduate, talks about the benefits of studying at Staffs.




Taught courses

Digital Marketing Management MSc

Study options



A cleverly designed room to allow you to work together in teams, communication is key in business and this space allows you to practice team dynamics in a safe space.

Think Tank

Business is not all about rushing around, mindfulness and thinking time is important to innovation.  Use our Think Tank to come up with the next big thing – designed for entrepreneurs of the future.

Transition Room

A space dedicated to you. The room has all the tech you need to work in groups on assignments, project plan and talk through your ideas.

Work experience and careers

Work experience

Whatever you choose to study at Staffordshire University you will have the opportunity of a work-placement, where you’ll gain experience and connections to give you an edge in your future career. 

 This work experience may be closely linked to your course, or it could be a broader experience designed to develop your employability skills. Our commitment will give students the best possible mix of knowledge and experience. 

Work experience opportunities 

If you'd love a career in the leisure industry, our brand new Foundation Degree in Visitor Attraction and Resort Management has been structured to give you the skills and knowledge you need, including 20 weeks' paid employment Alton Towers Resort. Learning on-the-job and in the classroom, you'll be 'on park' at some of the most popular times in the resort's calendar - including the famous Halloween 'Scarefest' - where you'll gain a solid understanding of creating memorable visitor experiences. 

Starting with front-line roles in year one, you'll progress to team leadership in year two and will be ready to apply for career opportunities with Alton Towers Resort and the wider Merlin Entertainments Group when you graduate. 


Our events and tourism graduates have secured roles in UK and International organisations. 

Our events and tourism degrees offer vocational training and helps you develop strong business management and communication skills, broadening your job prospects. 

Employment opportunities

  • Holiday representative 
  • Tour manager 
  • Tourism officer 
  • Tourist information centre manager 
  • Customer service manager 
  • Event organiser 
  • Hotel manager 
  • Travel agency manager 
  • Marketing executive 
  • Outdoor activities manager 
  • Education manager 

Our students

My degree at Staffs was the best thing I've ever done.

I work across all elements of events at Trentham including managing large in house events such as the summer outdoor concerts and project managing external events such as Staffs Uni Graduations. Contract writing, client liaison, contractor and supplier liaison, writing events management plans and risk assessments are all my remit. It's a mixed bag, but I love it. My degree at Staffs was the best thing I've ever done.

Hannah Mannion

Events Manager, The Trentham Estate

This course has taught me many things about how a Business operates.

This course has taught me many things about how a Business operates, from the marketing and promotional side of the industry to how vital accommodating industry laws and appropriate budgeting is to each department, whilst maintaining high standards of customer service, which are all covered in university lectures.

Nick Kerry

Visitor Attraction and Resort Management FdA

The best thing about studying at Staffs is the experiences you get.

The best thing about studying at Staffs is the experiences you get, the connections that you make and the general friendliness from all of the staff.

Simon Hope

Visitor Attraction and Resort Management FdA Graduate

I can see how the degree helped develop certain skills, both academic and personal, through working with other people or individually. What I liked most about my time at Staffs was the opportunities available to get involved with various events and tourist attractions.

Greta Liaudanskaite

Tourism Management

Our staff

Carol Southall

Course Director

Carol is a member of the ERRIN (European Regions Research and Innovation Network) Tourism Working Group in Brussels. Taught in Switzerland, Finland and Croatia. Research interests include the relationship between cultural awareness and visitor s…

Carol's profile

Paul Walters


Paul is Course Leader for the BA (Hons) Events Management degree. He has an employment history that spans 25 years within areas such as music management, exhibition design/build, festivals management, project management, touring theatre management

Paul's profile

Tonia Barrett

P/T Lecturer (Hrly)-Bus Manage Marketing

University of the Year

Edufuturist Awards 2021

Top 15 for Teaching Quality

The Times and The Sunday Times Good University Guide 2021

Top 15 for Student Satisfaction

Complete University Guide 2022

Top 20 for Job Prospects

Student Crowd Universities Awards 2021

6th for Social Inclusion

The Times and The Sunday Times Good University Guide 2022


QS Star Ratings 2021