Holly Nancarrow-Hassall


School of Digital, Technologies and Arts

I graduated from Derby University with a First Class BA (Hons) Fashion Design in 2007. After furthering my knowledge in Design and Construction immediately after graduation I went on to pursue a career within the Industry. I started to work for a supply company as an Assistant Garment Technologist working with many well-known high street brands such as Marks and Spencer, BHS, Next, Topshop, Tu, Dorothy Perkins etc.

I built to the role of Technical Manager supervising a team of technologists, pattern cutters and merchandisers. Forming a strong knowledge of industry standards. My experience grew covering all elements from fabric testing, digital and manual pattern cutting, working to production critical path dates and visiting and liaising with factories across the world in Turkey, China, India and Thailand.

In 2011 I started my own brand. My business grew and I soon after opened my first boutique. Followed by moving to a larger premise’s a few years later. I made ready to wear garments and worked on bespoke orders. it also helped me to develop and understand the market by working closely with consumers. In 2017 I took my business online full time to allow me to adapt and evolve a wider range of products.

Alongside my business in 2011 I began to teach sewing and construction workshops to a wide variety of levels. I developed real passion for sharing my skill set and encouraging others to expand their knowledge. In 2019 I joined the team as a lecturer on the BA (Hons) Fashion course here at Staffordshire University. I continue to enjoy fusing both my passion for lecturing and entrepreneurial practices.

UK University

StudentCrowd University Awards 2022

for Job Prospects

StudentCrowd University Awards 2022

for Student Satisfaction

Complete University Guide 2022

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

for Course Content

StudentCrowd University Awards 2022

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021