Welcome to your Visitor Attraction and Resort Management course

Welcome to University of Staffordshire

We know you're already passionate about your subject, which is why we're excited you've chosen University of Staffordshire as the place to turn possibility into reality.

To give you an insight into what life as a Visitor Attraction and Resort Management student is like, your course leaders have prepared introductions to the course and further activities.

Welcome to BA (Hons) Visitor Attraction and Resort Management. We’re excited to meet you and begin the journey….

This course will immerse you in the world of the visitor economy and provide you the skills and experience for your future career. You'll learn the principles of business and management along with subject specific modules such as, Visitor Attraction and Resort management - Sustainability, Society and Impact, Managing the Customer Experience and Business Development . You'll also start thinking strategically and creatively about the industry, in a variety of commercial contexts.

First activity

The first semester is an opportunity to make new friends and build a support network of peers and mentors. This network can provide academic support, share experiences, and help you adjust to university life.

You'll attend lectures, discussions, and tutorials. This is a time to immerse yourself in the subjects you're passionate about and gain foundational knowledge.

In the first year, the course will provide the groundings of the business environment, the second year will cover operations and the final will focus on management fundamentals.

Course delivery

You will be taught through a combination of lectures, seminars and workshops. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. In addition, you will have meetings with an academic mentor at least twice a year.

The course will provide you with opportunities to engage with formative modules and engagement activities to help us to gauge your understanding of your subject informally before you complete the formal assessments.

There is a formal or ‘summative’ assessment at the end of each module. This includes a range of coursework assessments, practical portfolio work, development logbooks, written reports, presentations, and independent supervised projects. The grades from formal assessments count towards your module mark, and ultimately to your degree classification.

You’ll often be given independent learning tasks (homework) that are designed to consolidate your learning and give you opportunities to complete tutorials or practice what you’ve learnt from your scheduled sessions. This is what we refer to as self-managed study time. Assignments are broken up into milestones throughout the semesters.

In terms of practical elements ( in your first and second year) you have a dedicated paid work placement working with Alton Towers. This is an OFFICIAL contract position and students are expected to engage with the organisation as you would in a normal work situation. Attendance/absence will be expected and monitored. Your initial work placements will be organised for you and you will rotate around departments, it is a given that you will enjoy some more than others however we urge you to engage with all situations – if you are to be managers in the future you will need to know how each and every department operates. All shifts through your VARM contracts will be scheduled during the timetabled week however you are free to work more if you wish over the weekend.

Within the first few weeks you will be working the SCAREFEST event – this will be tiring but highly enjoyable. Be prepared to work hard and have fun. Sometimes the best experience is the ‘lived’ experience.

You will be given an Alton Towers induction, training and H&s information in the first week by Alton Towers so you are fully prepared.

In the final year you will take part in a consultancy module whereby you will develop collaborative management project with an organisation of your choice to identify an area of research beneficial to both you and the organisation. You will be involved in real-time problem solving, develop a set of recommendations based on your research findings and present those findings to the organisation. By collaborating with events professionals, you’ll gain valuable skills to help you develop your career.

Pre-learning

The university provides academic resources such as libraries, writing centres, tutoring services, and study groups. Get to know what is available to you and take advantage of these resources to enhance your learning experience.

Equipment and software

Essential equipment and facilities include:

  • A laptop computer
  • A reliable Broadband internet connection at your place of residence
  • Access to Staffordshire University’s Virtual Learning Environment ‘Blackboard’
  • Access to your Staffordshire University e-mail inbox
  • Access to key Staffordshire University websites
  • Access to the Staffordshire University online Library Portal for the Library Catalogue and links to e-Resources (such as subscribed e-books and journals)

Desirable equipment and facilities include:

  • A headset for listening to audio content
  • A microphone for creating audio content
  • A webcam
  • Access to Microsoft™ Office 365 products (such as Word, Excel, PowerPoint, Teams, etc.) which are provided by the university
  • Access to remote tutorials and Webinars (primarily using Blackboard Collaborate online video conferencing)

Software you will need to have on your computer includes:

  • Web browser (Google Chrome tends to work best with Blackboard)
  • A Word-processing programme
  • Adobe Acrobat – for reading on-line documents and electronic journals – this can be downloaded for free

You will need to be a proficient computer user, though technical help will be available if you have trouble with specific applications or tasks. The amount of time you will need to spend connected to the internet per week will be very variable. Most weeks it will be several hours. You can also download all the reading onto your own laptop and safely store it for future use.

Download software

Trips and activities

We are planning to incorporate at least one session per module that will be held at Alton Towers and delivered by a senior member of staff – this will add context to what you are learning in the classroom and during your placement.

Meet the team

Amanda Payne

Senior Lecturer

Amanda is an active researcher and Course Leader for the FdA Visitor Attraction and Resort Management. She is working towards A PhD and is currently researching poverty alleviation through art and cultural tourism in Cambodia.

Amanda's profile

Frances-Marie Hitchen

Lecturer

Fran is a lecturer in Visitor Attraction and Resort Management, Business Management (Tourism & Events) and Chartered Manager Degree Apprenticeships and has vast industry experience enabling her to provide real life industry knowledge.

Frances-Marie's profile

Victoria Gilbert

Lecturer

Vicky has worked at Staffordshire University for several years delivering Business Management. This is following experience of working within the Private and Public Sector and running a family business.

Tonia Barrett

P/T Lecturer (Hrly)-Bus Manage Marketing

What to expect on Welcome Week

We're so excited for you to join us on campus and to welcome you to where you matter. During your welcome week you'll be able to meet our friendly student services teams, connect with new friends, join societies, explore on-campus venues attend club nights and much more.

Your course leader is Amanda Payne – Amanda.payne@staffs.ac.uk

If you have any doubts or issues, do not hesitate to contact her.

We look forward to welcoming you to the campus in September.

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021