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Digital Marketing

DMI Professional Diploma in

Distance Learning

Study at your own pace

Industry-recognised

Certified by the Digital Marketing Institute (DMI)

Online advisor

Keep in contact with a tutor for guidance

Location:
Stoke-on-Trent campus
Study option:
Part-time, distance learning
Duration:
15 Weeks
Start date:
14 January 2019
13 January 2020
Come to an Open Event Enquire about this course Apply now

Looking to stand out from the crowd in the world of marketing? Future-proof or kick-start your career by gaining the most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy.

At Staffordshire University, we offer a DMI certified Digital Marketing Professional Diploma, suitable for people with or without marketing experience. Whether you’re a marketing executive, manager, senior manager or IT manager business owner, this course will help you understand and develop future digital marketing strategies.

The Certified Digital Marketing Professional provides you with an in-depth and comprehensive introduction to the core essentials of digital marketing. It is validated by the Digital Marketing Institute and the content is designed by experts from all over the world.

The programme has been designed to meet the needs of busy professionals who need to fit study around work and other commitments. You will attend Staffordshire University for three days over the duration of the six-month course and the rest of your studies will be completed online. We support you with an online tutor throughout who advises you and guides you every step of the way.

On successful completion of study, we will issue the following award: DMI Professional Diploma in Digital Marketing

Course content

During the course you will cover modules in SEO, PPC and email marketing, Digital display advertising, social media marketing, mobile marketing, Google Analytics, AdWords, and general digital marketing strategy and planning.

At the end of the course you will complete a three-hour, computer-based examination and upon completion you will be certified by the Digital Marketing Institute.

Modules

This map is an indicative list of compulsory modules for 2019/2020. The range of modules available, and the content of any individual module are subject to change in future years, and according to the mode of study, entry date, award type. In the event of any 2019-2020 compulsory modules changing, we will contact offer holders as soon as possible to inform or consult them as appropriate.

Year 1 compulsory modules
Digital Marketing Foundations
Website Optimisation
Content Marketing
Social Media Marketing
SEO
Paid Search
Display and Video Advertising
Email Marketing
Analytics
Digital Strategy

Entry requirements

No formal qualifications are required to enrol on this course. 

Facilities

Careers

After completing the Digital Marketing Professional Diploma you will be equipped to take on a variety of marketing positions including:

  • Digital Marketing Executive
  • Content Marketing Executive
  • Social Media Manager
  • Search Marketing Executive
  • Integrated Marketing Executive
  • Channel Marketing Executive 
  • Digital Media Executive

Teaching and assessment

Teaching

As a distance learning student, you’ll be expected to study independently. Support is available when you need it. You can contact your tutor by phone, email or in person.

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your studies wherever you are. This includes discussion forums where you can debate subjects with your tutors and fellow students.

Assessment

There are two types of assessments: practice (also called formative) or formal (also called summative).

Your formal assessments could include essays, virtual presentations or critical reviews.

Learning support

Your course tutors will provide lots of support. But you can also take advantage of our Academic Skills team, who can help you with:

  • Study skills (including reading, note-taking, presentation skills)
  • Written English (including punctuation, grammar)
  • Academic writing (including how to reference)
  • Research skills
  • Critical thinking
  • Revision, assessment and exam skills (including time management)

Additional support

If you have additional needs like dyslexia or a sensory impairment, then our AccessAbility Services are here to help make sure nothing stands in your way.

Feedback

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do or through a weekly discussion board.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

For the course starting on 14 January 2019 the tuition fees are:

Study option
Part time
UK / EU / Channel Islands
To be confirmed

For the course starting on 13 January 2020 the tuition fees are:

Study option
Part time
UK / EU / Channel Islands
To be confirmed

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

Apply

Stoke-on-Trent campus
DMI Professional Diploma in
Part-time, distance learning
14 January 2019
Stoke-on-Trent campus
DMI Professional Diploma in
Part-time, distance learning
13 January 2020

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

19/12/2018 06:37:21 / Digital Marketing / Part-time, distance learning / 9.0 / 18.0 / SSTK-10140