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Digital Marketing

DMI Professional Diploma in

Distance Learning

Study at your own pace


Certified by the Digital Marketing Institute (DMI)

Online advisor

Keep in contact with a tutor for guidance

Stoke-on-Trent campus
Study option:
Part-time, distance learning
15 Weeks
Start date:
11 January 2021
Staffordshire Business School
Come to an Open Event Enquire about this course Apply now

Looking to stand out from the crowd in the world of marketing? Future-proof or kick-start your career by gaining the most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy.

At Staffordshire University, we offer a DMI certified Digital Marketing Professional Diploma, suitable for people with or without marketing experience. Whether you’re a marketing executive, manager, senior manager or IT manager business owner, this course will help you understand and develop future digital marketing strategies.

The Certified Digital Marketing Professional provides you with an in-depth and comprehensive introduction to the core essentials of digital marketing. It is validated by the Digital Marketing Institute and the content is designed by experts from all over the world.

The programme has been designed to meet the needs of busy professionals who need to fit study around work and other commitments. You will attend Staffordshire University for three days over the duration of the six-month course and the rest of your studies will be completed online. We support you with an online tutor throughout who advises you and guides you every step of the way.

On successful completion of study, we will issue the following award: DMI Professional Diploma in Digital Marketing

Course content

During the course you will cover modules in SEO, PPC and email marketing, Digital display advertising, social media marketing, mobile marketing, Google Analytics, AdWords, and general digital marketing strategy and planning.

At the end of the course you will complete a three-hour, computer-based examination and upon completion you will be certified by the Digital Marketing Institute.

No formal qualifications are required to enrol on this course. 



After completing the Digital Marketing Professional Diploma you will be equipped to take on a variety of marketing positions including:

  • Digital Marketing Executive
  • Content Marketing Executive
  • Social Media Manager
  • Search Marketing Executive
  • Integrated Marketing Executive
  • Channel Marketing Executive 
  • Digital Media Executive

Teaching and assessment


As a distance learning student, you’ll be expected to study independently. Support is available when you need it. You can contact your tutor by phone, email or in person.

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your studies wherever you are. This includes discussion forums where you can debate subjects with your tutors and fellow students.


There are two types of assessments: practice (also called formative) or formal (also called summative).

Your formal assessments could include essays, virtual presentations or critical reviews.

Learning support

Your course tutors will provide lots of support. But you can also take advantage of our Academic Skills team, who can help you with:

  • Study skills (including reading, note-taking and presentation skills)
  • Written English (including punctuation, grammar)
  • Academic writing (including how to reference)
  • Research skills
  • Critical thinking
  • Revision, assessment and exam skills (including time management)

Additional support

If you have additional needs like dyslexia or a sensory impairment, then our AccessAbility Services are here to help make sure nothing stands in your way.


We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do or through a weekly discussion board.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

For the course starting on 11 January 2021 the tuition fees are:

Tuition fees for DMI Professional Diploma in-Part-time, distance learning
Study option UK / EU / Channel Islands
Part time £1,560 per course

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.


Stoke-on-Trent campus
DMI Professional Diploma in
Part-time, distance learning
11 January 2021

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

07/07/2020 04:27:59 / Digital Marketing / Part-time, distance learning / 20.0 / 27.0 / SSTK-10140 / Direct link