Welcome to your Digital and Social Media Marketing course

Welcome to University of Staffordshire

We know you're already passionate about your subject, which is why we're excited you've chosen University of Staffordshire as the place to turn possibility into reality.

To give you an insight into what life as a Digital and Social Media Marketing student is like, your course leaders have prepared introductions to the course and further activities.

Welcome to your BSc (Hons) Digital and Social Media Marketing course. We have made sure that this course will support you to build the required skills and experience that employers need to build digital interface with their customers. We are confident that you will enjoy the course and develop several digital and social media marketing skills such as digital analytics and strategy, search engine optimisation, social media marketing strategy and digital content creation.

Course delivery

There is an emphasis on practice-based learning and learning by doing approach to supplement the more traditional approaches of lectures, guest speakers, tutorials, workshops, seminars and a virtual learning environment (VLE) will complement and enhance traditional, face-to-face learning experience.

Knowledge and skills will be developed through case-studies, role-plays, simulations, presentations, projects (work-based and academic), reflective portfolios and the extended use of technology supported activities.

Lectures will be 4-hour affairs, typically the first hour will be a talk or presentation, the second, third and fourth hour will be a seminar, demonstration, case studies discussions, problem solving activities and assessment development activities. This changes though depending on the topic or the module.

Learning activities enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 15-40 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course.

Semester one activities

In your first few weeks at university, you will be engaging on the following modules:

Marketing in the Business Environment

This module will develop your understanding of the role of marketing in an organisation and the key concepts that underpin the activities of the marketer.

Digital Marketing Techniques

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment.

Digital Content Creation

In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Pre-learning

  1. Jarboe, G., Bailey, M. and Stebbins, M. (2023) Digital Marketing Fundamentals : OMCP’s Official Guide to OMCA Certification. First Edition. Hoboken, New Jersey: John Wiley & Sons, Inc.
  2. Kingsnorth, S. (2022) The digital marketing handbook : deliver powerful digital campaigns. London, England ;: Kogan Page Limited.
  3. https://www.smartinsights.com/
  4. https://www.hootsuite.com/en-gb
  5. https://www.hubspot.com/
  6. https://www.socialmediaexaminer.com/
  7. https://www.searchenginejournal.com/

Equipment and software

  • Microsoft Office 365 Pro Plus
  • Adobe Creative Cloud
  • NVivo
  • SPSS

Download software

Groups and societies

There are multiple clubs and societies at Staffordshire University which you can get involved in.

Clubs and societies

Meet the team

Dr Joe Hazzam

Interim Course Director

Joe is a Senior Lecturer, and course leader of the BSc digital and social media programme. Joe delivers workshops and masterclasses on social media and digital marketing strategies with 17 years of experience in strategic and digital marketing

Joe's profile

Kathryn Mitchell

Senior Lecturer

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Paul Dobson

Senior Lecturer

Senior Lecturer at Staffordshire Business School for over 17 years, specialising in digital and strategic marketing. This includes local, national and international Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO).

Paul's profile

Craig Holdcroft

Lecturer In Business

Craig is a lecturer in Business Management and Digital Marketing and has industry experience in both sales management and digital marketing. He has been lecturing and sharing knowledge of industry working and digital practices across all levels.

Craig's profile

What to expect on Welcome Week

We're so excited for you to join us on campus and to welcome you to where you matter. During your welcome week you'll be able to meet our friendly student services teams, connect with new friends, join societies, explore on-campus venues attend club nights and much more.

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021