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Professional Marketing

CIM Diploma in

Recognised worldwide

The CIM qualifications are recognised by companies across the world

Flexible part-time learning

Each module you study will have a blend of face to face and online teaching

Make connections

As a CIM student member you will have access to a global network of professional marketers

Stoke-on-Trent campus
Study option:
1 Year
Start date:
Staffordshire Business School
Book onto an Open Day Enquire about this course Apply now

Do you want to study a recognised professional qualification and keep up with the latest trends in marketing? If you want to get on in marketing, then the CIM courses will give you the skills and knowledge to succeed.

The CIM Diploma in Professional Marketing offers the practicing marketer with relevant and contemporary marketing content. The Diploma aims to provide you with the knowledge and understanding to support a marketing role at management level within the workplace. You will learn how to take a strategic approach. In addition, you will keep up with the latest trends & learn how to use key marketing metrics and measurement techniques to make informed strategic decisions.

Staffordshire University has been a CIM Accredited Study Centre for over 30 years. During this time, we have been commended by the CIM for our results.

On successful completion of study, we will issue the following award: CIM Diploma in Professional Marketing

Part-time study

This course is part-time and is delivered through a mix of face to face and online teaching. Evening face to face session are held weekly, usually on Thursdays between 6-9pm.  Some modules will include sessions delivered through webinars rather than face to face teaching.

You can complete your course in one year.

Course content

The CIM Diploma in Professional Marketing is a part-time, one-year course, and consists of three modules.

You will study the following modules:

  • Strategic Marketing - You will develop an understanding on how strategic marketing planning process can be implemented and evaluated while managing resources effectively.
  • Mastering Metrics - You will gain an understanding of marketing metrics and how they are used within organisations to support strategic management decisions. 
  • Digital Strategy - You will be provided with an understanding of how strategic digital marketing can be implemented within an organisation. 

You will need to join the CIM at the beginning of your course.

Professional body accreditation

CIM Accredited Study Centre Agreement


The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Standard route

Year 1 compulsory modules
Year 1 compulsory modules
Digital Strategy 15 credits
Mastering Metrics 15 credits
Strategic Marketing 15 credits

You should have at least one of the following:

  • CIM Professional Certificate in Marketing or CIM Certificate in Professional Marketing
  • Foundation degree in Business with Marketing
  • Any relevant Level 4 qualification
  • UK degree or international equivalent with at least one third of credits coming from marketing content ( i.e.120 credits in Bachelor degrees or 60 credits in Masters degrees)
  • Professional practice (suggested two year in a marketing role) plus diagnostic assessment onto Level 6.

If English is not your first language, you also will need to demonstrate you hold a suitable English Language qualification, in addition to the above entry requirements.  Such as IELTS 6.5, with a minimum of 6.0 in individual components.

CIM may consider other qualifications.



After completing the CIM Diploma in Professional Marketing, you’ll be equipped to work in the following roles:

  • Senior marketing manager
  • Head of marketing
  • Senior social media manager
  • Head of communications

Teaching and assessment


We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

 For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a tutor to support you throughout your portfolio.


There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios and are set and administered by the CIM.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.


We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.


Kathryn Taylor
Kathryn TaylorLecturer in Marketing

Course Leader for Chartered Institute of Marketing (CIM), and with a background in Training and Assessing in Digital Marketing and Digital Media, Kathryn has worked on several Digital Marketing projects, consulting in strategic decisions for SME’s and building lasting links with businesses.

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Dr Samanthika Gallage
Dr Samanthika GallageLecturer in Marketing

Samanthika completed her doctoral degree at the University of Nottingham Business School in 2018. Her research interest is in the area of consumer behaviour particularly focusing on transformative consumer research, social marketing, health and well-being, consumer emotions and identities. She has experience working in both academia and industry in the UK, Australia and Sri Lanka.

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Angela Lawrence
Angela LawrenceAssociate Dean

Angela is a Chartered Marketer and holds an MSc in Strategic Marketing with Digital Marketing. Coming from a marketing practitioner background, Angela has worked for multi-national organisations in global marketing management roles. Since joining Staffordshire University in 2013, Angela has managed a number of courses within the Business School and has brought structure and teaching excellence to courses, resulting in high levels of student satisfaction.

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Dr Vish Maheshwari
Dr Vish MaheshwariProfessor of Marketing and Associate Dean

Prof Maheshwari has held several academic leadership roles such as Head of Department, Director of Postgraduate programmes, MBA Programme Director and Senior Lecturer at various UK HE institutions. He has active affiliations with a number of professional bodies such as Chartered Institute of Marketing, Institute of Direct and Digital Marketing, Academy of Marketing and British Academy of Management.

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If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

Our students

Sian Alcock
CIM Diploma in Professional Marketing graduate

With over ten years’ experience and knowledge of PR, I wanted to expand my knowledge of the wider marketing landscape and associated processes. The CIM offered me a the chance to understand a more detailed approach to marketing and wider knowledge of multi-channel strategies throughout the marketing process.

The course was both vast and detailed in what it offered, enabling me to adopt a more strategic approach to my campaigns and working, from initial stages right through to measuring and analysing success.

Konrad Sowinski
CIM Diploma

My successful completion of the CIM marketing courses helped organise my knowledge of marketing and brought my skills up to date. With my background in sales and no previous academic knowledge of marketing, the courses have given me a competitive edge, helped apply the latest marketing practices at the organisation I work for and increased my professional confidence.


Applications are currently unavailable.

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

07/07/2020 03:00:13 / Professional Marketing / Part-time / 18.0 / 37.0 / SSTK-10154 / Direct link