10.00 to 10.15 – Welcome and overview of Activity
Students will be introduced to the Hide family and their idea to sell raw milk directly to the public. Benefits of social media as a communication platform will be discussed and the concept of fake news will be introduced
10.15 to 12.00 – Masterclass Mini Lecture/Interactive workshops
Social Media Manager:
Businesses are increasingly using social media to communicate with customers. For many small, traditional family businesses, this is a new and affordable way of keeping in touch with customers and promoting goods and services.
Students will be split into groups and each group will be assigned a social media platform
The teams are challenged to create an infographic promoting the unique features and benefits of their assigned social media platform and why this would be a good choice for the Hide family to raise awareness of their milk shack. They will develop key messages and content for their platform and findings will be presented back to the group.
12.00 to 12.30 – Lunch (Staff and Students to bring own lunch)
12.30 to 2.15 – Masterclass Mini Lecture/Interactive Workshops
Luke Hide knows all about the claims of health benefits associated with drinking raw milk and has decided to make up some harmless stories to help generate interest in the farm’s milk shack. He doesn’t drink raw milk, but there’s no harm in saying that he does and that it contributed to him making a full recovery from Sepsis recently is there? Is this fake news and what’s the harm in saying this?
Students will be split into groups to do some scenario planning – they will consider the claims that Luke intends to make via social media and the consequences for the family business.
Findings will be presented back to the group
2.15 to 2.30 – Feedback and Departure. Career pathways in Business, Enterprise and Digital Marketing.
The programme content can be adapted for delivery from years 9 to 13.