Welcome to your Sport Business Management course

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Welcome to University of Staffordshire

We know you're already passionate about your subject, which is why we're excited you've chosen University of Staffordshire as the place to turn possibility into reality.

To give you an insight into what life as a Sport Business Management student is like, your course leaders have prepared introductions to the course and further activities.

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Meet the team

Daniel Dawson

Course Director

Experienced academic leader specialising in curriculum development, assessment innovation, and pedagogical teaching strategies in sport and education. Passionate about enhancing student outcomes through strategic teaching and learning advancements.

Daniel's profile

Jack Bullock

Senior Lecturer

Jack is a Lecturer in Sport Coaching and Physical Education as well as an active researcher across the education sector. His main areas of interest are student experiences and teaching and learning pedagogy.

Jack's profile

Kathryn Mitchell

Senior Lecturer

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Tina Allen

Course Director

Tina Allen is Course Director for Staffordshire Business School Apprenticeship. With fifteen years’ of experience developing employer partnerships to improve productivity and performance through work-based education.

Tina's profile

What to expect on Welcome Week

We're so excited for you to join us on campus and to welcome you to where you matter. During your welcome week you'll be able to meet our friendly student services teams, connect with new friends, join societies, explore on-campus venues attend club nights and much more.

Student life

Find out about applying for accommodation and all about life in Staffordshire

Student support

Our dedicated team can help you with every stage of the application, and beyond