Welcome to your Sport Business Management course

Congratulations on joining the BSc Sports Business Management course at University of Staffordshire! We are thrilled to have you as part of our learning community. Your journey here promises to be an exciting and enriching experience filled with learning, growth, and developmental opportunities.

Our robust curriculum dedicated and experienced staff, and state-of-the-art facilities will equip you with the skills and knowledge needed to thrive in this industry.

We encourage you to immerse yourself in all that the university has to offer. Engage with your peers, participate in extracurricular activities, and make the most of the resources available to you. Remember, your time here is not just about academic achievement, but also about personal and professional development.

Our team is here to support you every step of the way!

Meet the team

Daniel Dawson

Course Director

Experienced academic leader specialising in curriculum development, assessment innovation, and pedagogical teaching strategies in sport and education. Passionate about enhancing student outcomes through strategic teaching and learning advancements.

Daniel's profile

Jack Bullock

Senior Lecturer

Jack is a Lecturer in Sport Coaching and Physical Education as well as an active researcher across the education sector. His main areas of interest are student experiences and teaching and learning pedagogy.

Jack's profile

Kathryn Mitchell

Senior Lecturer

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Tina Allen

Course Director

I am a strategic leader in apprenticeships with 15+ years' experience. I drive innovative, inclusive learning initiatives, delivering impactful, employer-aligned education that empowers learners and enriches organisations.

Tina's profile

What to expect on Welcome Week

We're so excited for you to join us on campus and to welcome you to where you matter. During your welcome week you'll be able to meet our friendly student services teams, connect with new friends, join societies, explore on-campus venues attend club nights and much more.

for Career Prospects

Whatuni Student Choice Awards 2025

for Social Inclusion

The Times and Sunday Times Good University Guide 2026

for First Generation Students

The Mail University Guide 2026

in the UK for Games Education

Rookies Games Design and Development 2023, 2025 & TIGA Best Games Intuition 2024, 2025

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021