'A working-class hero is something to be’: stardom in post-studio era Hollywood by Associate Professor Mark McKenna
5.30pm – 7pm
Pavilion Fusion Cafe,
This talk will explore star brand narratives, publicity devices and agency in the post-studio era. Using Sylvester Stallone as a case study, it will consider how the narrative of disadvantage and determination that has become central to the star’s biography was fabricated by the studio in the run-up to the release of Rocky (1976) in an attempt to align a then-unknown Stallone with the character of Rocky Balboa. It will consider what this can tell us about stardom in the post-studio era Hollywood and will explore how practices thought to have disappeared with the collapse of the studio system have continued to flourish.
Join us in the Pavilion Cafe for refreshments followed by a great talk by Mark.
If you can't join us on campus this will be recorded and will be accessible via our website a week after the event Webinars - Staffordshire University (staffs.ac.uk)