Studying Digital and Social Media Marketing

Introducing your course leader, Craig Holdcroft

Hi, I’m Craig Holdcroft and I’m the course leader for the BSc (Hons) Digital and Social Media Marketing course. Having previously studied at University of Staffordshire myself, I bring a wealth of experience from both academia and industry. I founded my own digital marketing agency, focusing on PPC and digital journeys for SMEs across the UK and Europe. I've also held significant roles such as Head of Guerilla Marketing at Foodhub and Senior Digital Marketing Manager for a restaurant franchise. 

I'm a proud member of the Institute of Data and Marketing and the Chartered Institute of Marketing. I also have a keen interest in digital disruptive products, particularly in augmented reality (AR) and virtual reality (VR) technologies, exploring how AR can enhance the customer journey. 

I’m looking forward to welcoming you to the University of Staffordshire and helping you build a successful career in digital marketing.

Enhancing your career opportunities

Digital and Social Media Marketing students talk about the forward-thinking staff and career support that are preparing students for careers through placements and internships.

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Frequently asked questions

Are there opportunities for work placements or studying abroad?

Yes, you can undertake a 12-month work placement between the second and final year. Previous placements have included companies like Jaguar, Land Rover, bet365, and Alton Towers Resort. There are also opportunities to study abroad at partner universities.

What professional body accreditations does the course have?

The course is accredited by the Chartered Institute of Marketing (CIM), allowing you to complete a Certificate in Professional Digital Marketing alongside your degree.

What career opportunities can I pursue after graduating?

Graduates can pursue various careers such as Digital Marketing Manager, Social Media Manager, Content Manager, SEO Manager, Marketing Analytics Manager, AI Specialist, and Customer Journey Analyst. Many graduates have also set up their own successful businesses.

What types of projects will I work on during the course?

You will engage in various projects, including creating digital marketing campaigns, developing social media strategies, and analysing digital customer experiences. These projects are designed to provide hands-on experience and practical skills. The course also includes live briefs from real businesses, allowing you to work on actual digital marketing challenges. This provides valuable industry experience and enhances employability.

Are there any group projects in the course?

Yes, the course includes several group projects where you collaborate to develop and present digital marketing strategies. These projects help build teamwork and communication skills, which are essential in the digital marketing industry.

Teaching staff

Dr Joe Hazzam

Interim Course Director

Joe is a Senior Lecturer, and course leader of the BSc digital and social media programme. Joe delivers workshops and masterclasses on social media and digital marketing strategies with 17 years of experience in strategic and digital marketing

Joe's profile

Kathryn Mitchell

Senior Lecturer

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Paul Dobson

Senior Lecturer

Senior Lecturer at Staffordshire Business School for over 17 years, specialising in digital and strategic marketing. This includes local, national and international Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO).

Paul's profile

Craig Holdcroft

Lecturer In Business

Craig is a lecturer in Business Management and Digital Marketing and has industry experience in both sales management and digital marketing. He has been lecturing and sharing knowledge of industry working and digital practices across all levels.

Craig's profile

Your next steps

  1. Accept your offer

    An exciting new chapter awaits you here at University of Staffordshire - we can't wait to meet you. Before you can progress with finance or accommodation choices, you'll need to confirm your offer via UCAS.

    Accept your offer

  2. Apply for student finance

    It's best to arrange your student finance before starting University. You can learn more about student finance and make an application at www.gov.uk/student-finance. Our support team is here to help, get in touch if you have any questions about student finance.

    Enquire about finance

  3. Apply for your accommodation

    We have a range of accommodation to choose from to suit all lifestyles and budgets, including en-suite and accessible rooms. Browse rooms and find out how to apply.

    Browse University accommodation
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