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Professional Marketing

CIM Certificate in

Recognised worldwide

The CIM qualifications are recognised by companies across the world

Flexible part-time learning

Each module you study will have a blend of face to face and online teaching

Make connections

As a CIM student member you will have access to a global network of professional marketers

Stoke-on-Trent campus
Study option:
1 Year
Start date:
Staffordshire Business School
Book onto an Open Day Enquire about this course Apply now

Do you want to study a recognised professional qualification and keep up with the latest trends in marketing? If you want to get on in marketing, then the CIM courses will give you the skills and knowledge to succeed.

The CIM Certificate in Professional Marketing offers the practicing marketer with relevant and contemporary marketing content. The Certificate aims to provide you with the knowledge and understanding to support a marketing role at operational level within the marketing workplace. You will learn how to blend practical marketing skills with academic understating. In addition, you will keep up with latest trends and gain the skills to stay ahead of the field. On successful completion of the Certificate you can then progress to the CIM Diploma in Professional Marketing.

Staffordshire University has been a CIM Accredited Study Centre for over 30 years. During this time we have been commended by the CIM for our results. You will need to join the CIM at the beginning of your course.

On successful completion of study, we will issue the following award: CIM Certificate in Professional Marketing

Part-time study

This course is part-time and is delivered through a mix of face to face and online teaching. Evening face to face session are held weekly, usually on Thursdays between 6-9pm. You can complete your course in one year.

Course content

The CIM Certificate in Professional Marketing is a part-time, one- year course, and consists of three modules.

  • Marketing - The module introduces you to the role and function of marketing and investigates what influences your customers. On completion of the module you will be able to adapt the marketing mix to meet the requirements of your customers.
  • Integrated Communications - The module provides an understanding of internal and external effective communication and building long-term relationships and delivering customer value. You will study the importance of planning integrated communication and identify how brand 

    management can be incorporated within an organisation to enable delivery of customer value.

  • Digital Marketing - The module provides you with an appreciation of the continual development of digital communications.  You will gain awareness of how digital marketing can enhance marketing activities. Practical research is undertaken on how digital marketing activities for example with digital metrics can enhance effectiveness of marketing within an organisation.

Professional body accreditation

CIM Accredited Study Centre Agreement


The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Standard route

Year 1 compulsory modules
Year 1 compulsory modules
Digital Marketing N/A
Integrated Communication N/A
Marketing N/A

You should have at least one of the following:

  • CIM Level 3 Introductory Certificate
  • CIM Foundation Certificate in Marketing
  • Any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • Professional practice (suggested one year in marketing role) plus diagnostic assessment onto Level 4.

If English is not your first language, you also will need to demonstrate you hold a suitable English Language qualification, in addition to the above entry requirements.  Such as IELTS 6.5, with a minimum of 6.0 in individual components.

CIM may consider other qualifications.



After completing the CIM Certificate in Professional Marketing, you’ll be equipped to work in the following roles:

  • Marketing manager
  • Marketing officer
  • Content manager
  • Social media manager
  • Communications manager

Teaching and assessment


We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

 For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a tutor to support you throughout your portfolio.


There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios and are set and administered by the CIM.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.


We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.


Kathryn Taylor
Kathryn TaylorLecturer in Marketing

Course Leader for Chartered Institute of Marketing (CIM), and with a background in Training and Assessing in Digital Marketing and Digital Media, Kathryn has worked on several Digital Marketing projects, consulting in strategic decisions for SME’s and building lasting links with businesses.

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Dr Samanthika Gallage
Dr Samanthika GallageLecturer in Marketing

Samanthika completed her doctoral degree at the University of Nottingham Business School in 2018. Her research interest is in the area of consumer behaviour particularly focusing on transformative consumer research, social marketing, health and well-being, consumer emotions and identities. She has experience working in both academia and industry in the UK, Australia and Sri Lanka.

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Angela Lawrence
Angela LawrenceAssociate Dean

Angela is a Chartered Marketer and holds an MSc in Strategic Marketing with Digital Marketing. Coming from a marketing practitioner background, Angela has worked for multi-national organisations in global marketing management roles. Since joining Staffordshire University in 2013, Angela has managed a number of courses within the Business School and has brought structure and teaching excellence to courses, resulting in high levels of student satisfaction.

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Dr Vish Maheshwari
Dr Vish MaheshwariProfessor of Marketing and Associate Dean

Prof Maheshwari has held several academic leadership roles such as Head of Department, Director of Postgraduate programmes, MBA Programme Director and Senior Lecturer at various UK HE institutions. He has active affiliations with a number of professional bodies such as Chartered Institute of Marketing, Institute of Direct and Digital Marketing, Academy of Marketing and British Academy of Management.

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If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

Our students

Sarah Whitfield
CIM Certificate in Professional Marketing student

The CIM Certificate in Professional Marketing is ideal for anyone who is considering a career in marketing, or who may have plenty of experience working within a marketing role but may lack any formal qualifications. The teaching style delivered by Vicky Gilbert is very relaxed and catered to adult learners looking to further their knowledge.


Applications are currently unavailable.

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

07/07/2020 04:40:27 / Professional Marketing / Part-time / 12.0 / 37.0 / SSTK-10158 / Direct link