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Professional Marketing

CIM Certificate in

Recognised worldwide

The CIM qualifications are recognised by companies across the world

Flexible part-time learning

Each module you study will have a blend of face to face and online teaching

Make connections

As a CIM student member you will have access to a global network of professional marketers

Location:
Stoke-on-Trent campus
Study option:
Part-time
Duration:
1 Year
Start date:
7 January 2019
2 September 2019
Book onto an Open Day Enquire about this course Apply now

Do you want to study a recognised professional qualification and keep up with the latest trends in marketing? If you want to get on in marketing, then the CIM courses will give you the skills and knowledge to succeed.

The CIM Certificate in Professional Marketing offers the practicing marketer with relevant and contemporary marketing content. The Certificate aims to provide you with the knowledge and understanding to support a marketing role at operational level within the marketing workplace. You will learn how to blend practical marketing skills with academic understating. In addition, you will keep up with latest trends and gain the skills to stay ahead of the field. On successful completion of the Certificate you can then progress to the CIM Diploma in Professional Marketing.

Staffordshire University has been a CIM Accredited Study Centre for over 30 years. During this time we have been commended by the CIM for our results. You will need to join the CIM at the beginning of your course.

On successful completion of study, we will issue the following award: CIM Certificate in Professional Marketing

Part-time study

This course is part-time and is delivered through a mix of face to face and online teaching. Evening face to face session are held weekly, usually on Thursdays between 6-9pm. You can complete your course in one year.

Course content

The CIM Certificate in Professional Marketing is a part-time, one- year course, and consists of three modules.

  • Marketing - The module introduces you to the role and function of marketing and investigates what influences your customers. On completion of the module you will be able to adapt the marketing mix to meet the requirements of your customers.
  • Integrated Communications - The module provides an understanding of internal and external effective communication and building long-term relationships and delivering customer value. You will study the importance of planning integrated communication and identify how brand 

    management can be incorporated within an organisation to enable delivery of customer value.

  • Digital Marketing - The module provides you with an appreciation of the continual development of digital communications.  You will gain awareness of how digital marketing can enhance marketing activities. Practical research is undertaken on how digital marketing activities for example with digital metrics can enhance effectiveness of marketing within an organisation.

Professional body accreditation

CIM Accredited Study Centre Agreement

Entry requirements

You should have at least one of the following:

  • CIM Level 3 Introductory Certificate
  • CIM Foundation Certificate in Marketing
  • Any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • Professional practice (suggested one year in marketing role) plus diagnostic assessment onto Level 4.

If English is not your first language, you also will need to demonstrate you hold a suitable English Language qualification, in addition to the above entry requirements.  Such as IELTS 6.5, with a minimum of 6.0 in individual components.

CIM may consider other qualifications.

Facilities

Careers

After completing the CIM Certificate in Professional Marketing, you’ll be equipped to work in the following roles:

  • Marketing manager
  • Marketing officer
  • Content manager
  • Social media manager
  • Communications manager

Teaching and assessment

Teaching

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

 For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a tutor to support you throughout your portfolio.

Assessment

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios and are set and administered by the CIM.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

Staff

Nurdilek Dalziel
Nurdilek DalzielLecturer

I am the module leader for CIM Certificate in Professional Marketing.

Victoria Gilbert
Victoria GilbertLecturer

I am the lecturer for CIM Certificate in Professional Marketing.

Vicky Roberts
Vicky RobertsSenior Lecturer in Marketing

My background was originally banking and finance, where I worked in numerous roles throughout the UK, including corporate finance, securities, mortgage lending and international trade. I then moved onto customer service and sales management.

My interests have grown and developed over the years and I still retain an active interest in professional areas of business, following my transfer to the teaching and lecturing profession.

Read full profile
Andras Kenez
Andras KenezLecturer

I am a lecturer for CIM Diploma in Professional Marketing

For the course starting on 7 January 2019 the tuition fees are:

Study option
Part-time
UK / EU / Channel Islands
£1,440 per year of study

For the course starting on 2 September 2019 the tuition fees are:

Study option
Part-time
UK / EU / Channel Islands
£1,440 per year of study

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

Our students

Sarah Whitfield
CIM Certificate in Professional Marketing student

The CIM Certificate in Professional Marketing is ideal for anyone who is considering a career in marketing, or who may have plenty of experience working within a marketing role but may lack any formal qualifications. The teaching style delivered by Vicky Gilbert is very relaxed and catered to adult learners looking to further their knowledge.

Apply

Stoke-on-Trent campus
CIM Certificate in
Part-time
7 January 2019
Stoke-on-Trent campus
CIM Certificate in
Part-time
2 September 2019

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

19/12/2018 03:04:28 / Professional Marketing / Part-time / 2.0 / 26.0 / SSTK-10158