Studying Business Management (Innovation and Entrepreneurship)

Introducing your course leader, Karl McCormack

Hi, I’m Karl McCormack and I’m the course leader for the BSc (Hons) Business Management course.

I’ve been teaching for over ten years and am passionate about helping students develop the skills needed to succeed in business management. Before this, I worked in retail and finance, and these experiences allow me to bring real-world insights into my teaching, bridging the gap between theory and practice. My research focuses on student expectations, innovation in teaching, financial regulation, and fraud management.

I’m looking forward to welcoming you to the University of Staffordshire and supporting your journey in business management.

Take it from me, it was amazing!

Business Management graduate Eleri, talks about the array of transferable skills she gained during her time here at University of Staffordshire and all the great things about her course. She loves how passionate the lecturers are about what they teach, which made the course really engaging and fun.

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Frequently asked questions

Are there opportunities for work placements or studying abroad?

Yes, students can choose to complete a 12-month work placement between the second and final year of the course. There are also opportunities for international study exchanges with partner universities in countries such as Vietnam, Sri Lanka, and Malaysia.

What career opportunities can I pursue after graduating?

Graduates can pursue various careers such as Product Innovation Manager, Business Analyst, Business Process and Design Specialist, Product Development Manager, and Business Innovation Manager. Many graduates have also successfully started their own businesses.

What types of projects will I work on during the course?

Students will engage in various projects, including live industry briefs, business simulations, and creating their own consultancy to support existing companies. These projects provide hands-on experience and practical skills.

How is the course assessed?

The course is assessed through a combination of coursework, presentations, practical projects, and exams. This variety ensures that students can demonstrate their knowledge and skills in different ways.

Teaching staff

Dr Joe Hazzam

Interim Course Director

Joe is a Senior Lecturer, and course leader of the BSc digital and social media programme. Joe delivers workshops and masterclasses on social media and digital marketing strategies with 17 years of experience in strategic and digital marketing

Joe's profile

Paul Dobson

Senior Lecturer

Senior Lecturer at Staffordshire Business School for over 17 years, specialising in digital and strategic marketing. This includes local, national and international Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO).

Paul's profile

Jon FAIRBURN

Emeritus Professor

Professor Jon Fairburn is active in teaching, research, bid writing and public engagement. He has incorporated credited work experience into geography and tourism degrees as well as the MSc Digital Marketing Management.

Jon's profile

Andrew Hanks

Senior Lecturer

Postgraduate HRM Award Leader Andy joined Staffordshire University in the summer of 2015 after spending four years at Keele University whilst he completed a PhD in Human Resource Management and Industrial Relations. Before entering academia as…

Andrew's profile

Kathryn Mitchell

Senior Lecturer

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Karl Mccormack

Senior Lecturer

Karl has experience teaching on Apprenticeship and Foundation Degrees, BA accounting programmes, MBA modules. He has also taught as a subject specialist in forensic accounting, computerised accounting and management accounting.

Karl's profile

Dr Mohammad Wasim

Senior Lecturer

Ali has industry experience in roles such as product management, brand management and operations. He joined Staffordshire University in 2017 after completing his PhD in Management. He is Deputy Award Leader for Undergraduate Business Management.

Mohammad's profile

Bharati Singh

Course Director

Bharati is the Course Leader for the MBA and undergraduate Business Management and Business Innovation and Entrepreneurship courses. She teaches across the undergraduate, postgraduate and professional programmes within the Business School.

Bharati's profile

Your next steps

  1. Accept your offer

    An exciting new chapter awaits you here at University of Staffordshire - we can't wait to meet you. Before you can progress with finance or accommodation choices, you'll need to confirm your offer via UCAS.

    Accept your offer

  2. Apply for student finance

    It's best to arrange your student finance before starting University. You can learn more about student finance and make an application at www.gov.uk/student-finance. Our support team is here to help, get in touch if you have any questions about student finance.

    Enquire about finance

  3. Apply for your accommodation

    We have a range of accommodation to choose from to suit all lifestyles and budgets, including en-suite and accessible rooms. Browse rooms and find out how to apply.

    Browse University accommodation
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Research Excellence Framework 2021

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Research Excellence Framework 2021

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